Medic Update and YMYL sites

The latest update is called “Medic Update”. Google rolled out this update at the beginning of the month of August.
Many sites especially sites that come into the YMYL pages got affected severely. YMYL as Google calls it, are sites that focus on health, finance, business, news, and money. YMYL stands for “ Your Money or Your Life”.
Source: search engine nation
Google rolls out many algorithm updates several times a year and the new update is said to be the biggest.
Many sites have lost ranks due to the update and many belong to the health industry.
The new update is said to reward those sites which were not rewarded before. The sites affected had low-quality contents. Low quality doesn't actually mean about the content. But it is considered as a relative score to the E-A-T measure from Google.
Expertise – An expert author who is qualified to write on the niche
Authority – Author with a well-recognized authority on the subject and authority of the website.
Trustworthiness – Accurate and factual content and trustworthiness of the website.
Expertise, Authority, Trustworthiness are the metrics that Google determines the quality for a YMYL page. Therefore, the sites with a low score for the above metrics suffered.
Expertise
Rank high on SERP, then establish yourself as an expert in your field. Fortunately, one of the best ways to do that is by publishing content. Users who go through your blog should say, “Wow! This is an expert author!”.
The best thing to position yourself as an expert is to brag a little about yourself on the website. It can be on the homepage, or in the bio section. The idea is that people should consider you as an expert on the subject. This increases the credibility of your blog or website.
Authority
You can be an expert but not an authority! Can't believe?
For example, someone might know everything about blogging. But maybe that person has no blog, has never spoken at a conference, and is never hired for his expertise. That’s somebody who’s an expert but not an authority.
In simple words, experts have the brains and authorities have the influence.
So, once you position yourself as an expert, you need to work to position yourself as an authority. Adding your social profiles, client testimonials, links to contents published in high ranking websites like the Forbes, for an example, can help in the start.
Trustworthiness
Being an expert or authority in your field may not count if you put factual errors in your content. Factual errors, grammatical mistakes, and even spelling mistakes can turn off your readers. Therefore, make sure that your content is readable and doesn't contain any errors.
Source:

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Amazing Facts that you didn't knew about India!

Holi-amazing facts about india


India is the world's largest democracy and is home to some of the world' s most ancient surviving civilizations. As a rising economic power and nuclear-armed state, India has emerged as an important regional power. Here are some amazing facts that most people don’t know about India.

Dolphins are treated as 'Non Human Persons' in India

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The Karnataka Flag Row

Every State has its own culture, tradition and beliefs that forms a strong identity of that state. Most states have their own state animals, birds, trees and more. Elephant is the state animal of Kerala and Karnataka, whereas Tiger is our national animal.

Will having state animals and trees, do any harm to the status of national animal or national tree? Everything that a state associate and give special status strengthen the state identity. After all, we Indians proudly proclaim, “Unity in Diversity” and fails to understand that diversity is essential to maintain the Unity!

I am presently living in Bangalore and it is a common sight to see flagpoles with the banner flying proudly on streets of Karnataka. The flag has assimilated not only to the culture but also in the blood of Kannadigas!
On March 08, Karnataka CM Siddaramaiah unveiled the state flag, calling the move a historic decision keeping in mind the history of the state and promote cultural identity. This was the start of present flag row. But this was not the first. This Kannada flag has been held with high respect by many leaders like APJ Abdul Kalam, BJP leader BS Yeddyurappa etc.


Karnataka Flag Apj abdul kalam and BS yeddyurappa

Review on Modi led BJP Government.



People of India elected Narendra Damodardas Modi as the 16th Prime minister of India with a lot of dreams and expectations. Modi claimed that he had created a high rate of GDP growth in Gujarat. Modi projected himself as a person who could bring about "development," without focus on any specific policies. His message and vision found support among young Indians and among middle-class citizens.
But the question is did he delivered as promised? Are we experiencing the “achhe din” Modi had promised in his election speeches in early 2014?

Achievements:
  • Foreign policy: Modi made it a personal agenda, to uplift India’s name in the International level. He has visited 53 countries till march 2018 .
  • Modi Effect: Modi is a strong leader and BJP was able to market Modi to bring majority of states under BJP rule. BJP rule 21 states as of march 2018.

Will giving a Lingayat community a different religious status, help Congress in the Karnataka election?

Just months before the Karnataka Assembly election, Siddaramaiah-led Congress govt on Monday, 19 March accepted the recommendation of Nagamohan Das Committee for a separate religion status for the members of the Lingayat community. This has become controversial. The BJP has already slammed that the Karnataka govt is playing with fire!

Siddaramaiah Karnataka CM
Credit: PTI
“We accept the decision of the cabinet meeting headed by CM Siddaramaiah. He has made the decision to do justice to borth Veerashaivas and Lingayats and this is acceptable to us.” - Shamanur Shivashankarappa, Akhila Bharatha Veerashaiva Mahasabha chairman

How BJP is destroying India?

How BJP is destroying India?

BJP came into power promising better jobs, development and importantly Uniting India. It’s been 4 years after BJP came into power and nothing has changed. An atmosphere of communal polarization, hate crimes, insecurity, and violence is getting denser in the country. Political leaders seem to be promoting or patronizing it.

BJP destroying India
Credit: PTI

Demonetization


“The real objects of demonetization were formalization (of the economy), attack on black money, less-cash economybigger tax basedigitizationa blow to terrorism,” - Arun Jaitley, on August 2017

Top 10 Reasons Why Canada Is the Ultimate Destination for Migrants



Canada

Among the OECD nations, Canada has one of the highest immigration rates. Canada is top among human quality indexes, standard of living and respects right to freedom and privacy of individuals. The economy of the country is booming and job market is very attractive. Here is the list of top 10 reasons to choose Canada as ultimate destination for migrants.


10. A Multicultural Society

10 Things You Didn’t Know About Hong Kong




Hong Kong or simply HK, is a true city — ripe with culture and deeply integrated into the very core of the people who live there. However, it is not just a city! There is more to the story. Find out more about Hong Kong and get ready to get shocked!

Medic Update and YMYL sites

The latest update is called “ Medic Update ”. Google rolled out this update at the beginning of the month of August. Many sites especial...